With the AI Act, the EU regulation on artificial intelligence, the European Union aims to establish a regulatory framework that will have refluences in the metaverse for EU member countries. The EU regulatory framework is necessary in order to guarantee the protection and respect of fundamental rights, as well as of transparency and accountability inRead more

The use of trademarks in the metaverse raises questions not only on the commercial strategy to promote the brand and the distinctive elements of a company, but also on the legal forms of trademark protection and defense. The explosion of online trademark use requires a clear understanding of effective ways to protect brands against counterfeiting,Read more

A well-known brand is crucial for marketing purposes and it is therefore natural to try and take advantage of the reputation of a brand that has not been used for some time.   Registered trademarks control. Cases of reuse of a trademark that has been disused for a long time The General Court of theRead more

The unified patent with unitary effect will replace the European Patent Convention (EPC), that ruled the implementation of the European patent and the intellectual property protection in Europe since its entry into force in 1973. The main objective of UPS is to ensure that a single patent application, a single set of fees and aRead more

The heated debate concerning the need/possibility to waive the vaccine patents against Covid-19 has paved the way to a worldwide dispute about the regulation of certain aspects of international trade law as well as industrial and intellectual property. In this regard, there have been alternative proposals to the mere withdrawal of the patent, such as:Read more

Registering innovative patents or marks in Italy avoids those risks connected to the infringement of copyright and intellectual property of inventions. In order to promote innovative startups, the Government has launched a billionaire economic measure to sustain and value those businesses whose activity is based on a new patent. The measure is called Marchi+3 and itsRead more

Professionals carry out an economic activity, and are therefore entitled to the protection established by article 2598 of the Italian Civil Code – which concerns the fields of advertisement and competition. So has the Court of Justice of the European Union (CJEU) decided with judgment C-41/90. The CJEU extended the concept of enterprise to professionalRead more

In economics, competition is a scenario where different economic firms are in contention to obtain goods that are limited by varying the elements of the marketing mix: price, product, promotion and place. In matters concerning unfair business practice, clientele diversion and illegal advertising there seems to be a contrast between the Court of Justice of theRead more

The evolution of technology and new communication channels contributed to confusing the approach to trademark infringement and unfair or unlawful competition actions, and to diminish the efficacy of more traditional forms of intellectual property protection such as the registration of trademarks, patents and copyright. This tendency stems from the very nature of trademarks and patents, whichRead more

Litigation concerning unfair competition in commercial law is subject to a constant evolution due to the juridical comparison/conflict among businesses operating in the global market.  Jurisdiction regarding unfair competition. Specialised divisions and ordinary court Due to the complexity of the subject at hand and to the consequences that the potential abuse of unfair competition bearsRead more